Analysis of 13 going on 30

            The opening begins with upbeat music with the title names on a blue moving background which almost looks like glitter and the names are written in pink so we immediately presume the film to be a rom-com. The glittered background then dissolves to an image of the sky with white clouds connoting ambition however there is a sound of someone saying "move it" and a teenage girl walks reluctantly into the shot. The camera pans out showing the audience the sky they saw was really just a background for school photographs. The mise-en-scene of the girl is that she is quite shy and probably classed as a 'geek' from the stereotypical braces. The camera pans out even further as a man positions reassures the girl who we can assume to be the main character and he walks to the camera supporting the fact that the scene is of the school photos - additionally with a queue of other children waiting for their photo. The upbeat music is still present however it is very quiet as the dialogue is being said. There are quick cuts from the photographer to the girl as she becomes irritated that he uses the wrong name and then there is a quick flash then the photo is shown of the girl's picture being in the middle of her talking, rather than smiling. The same music becomes more apparent as the shot cuts to the original background of blurred blue sparkles and the title of the film is shown. As the next scene is shown of the girl in the corridor of her school, the name titles are composed towards the sides of the shots. This may be because the target audience of teenagers may not value the title names as much as an adult and so there is moving images with the names to maintain the demographic's interest. We are then introduced to the character of the best friend who appears, like 'Jena' to be a 'geek'.  There is then a slight disruption in the music as there is a short sound of a symbol of a drum and there is a long shot of a group of girls who appear to be the 'popular' group as people walking through the corridor dramatically move to the sides to elude them. The 'head girl' of the group then manipulates 'Jena' to do her homework connoting her to be the antagonist whilst the main character appears blind to this as she wants to be popular. The scene changes as Jena walks home with 'Beaver' her best friend and some audiences may be able to predict that the romance in the story is between her and who she sees as her best friend. The opening then finishes as the directors name appears in between the two adjacent houses which the girl and then the boy had entered. This may be connoting or even creating an underlined foreboding of the separation which the two friends will experience. 
        This opening is particularly effective in showing how it is catered to appeal to it's target audience of teenagers by keeping their attention span, having the titles over the moving narrative rather than centred in a plain shot. It also shows the typical conventions of being set in a high school and that the  girl aspires to be 'popular'.